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Belly Bite Lures

Every now and then, something genuinely new pops up in the bass fishing world. Most of the time, it’s a tweak of a familiar pattern, but sometimes an angler puts his own time and passion into creating something from scratch. That’s exactly what Sean Stevenson has done with his Belly Bite Lures.

Sean asked me if I’d try out some of his new soft plastic lures. I said yes straight away. I’ve seen plenty of lures over the years, but these instantly stood out as different. They’re designed, developed, tested and handmade here in the UK, no mass-produced copies, and the thought behind them shows.

Belly Bite Lures 2023

Back in 2023, I kept seeing Sean’s posts saying how he had been nailing the fish with you know what: The Belly Bite Lures. I couldn’t help myself but had to message him to find out if the lures were available for sale. These lures are special. I mentioned that if he wrote a blog post, I would put the post on my website. But at the time, he said he wasn’t in the production stage of the lures and that It was just a hobby, but thanks anyway.

So, just recently, my mate Steve Wood messaged me about the Belly Bite Lures, saying that he got some. So with that, I messaged Sean and he kindly sent some out for me to try.

First Impressions

When I opened the packet, the first thing I noticed was the finish. The material feels supersoft but strong, and the colours have a subtle light-reflective shimmer built in. They don’t use salt in the mix either, which helps keep hooks from rusting. Everything about them says “designed by someone who actually fishes.” To me that is huge – who wants to buy off someone who doesn’t? No brainer. And trust me, that man knows how to catch bass.

They’re long-casting soft lures, which are perfect for our UK shores, where a bit of extra distance often makes the difference. But for me, the real magic is inside.

The Smelly Belly Chamber

Every Belly Bite Lure has a built-in Smelly Belly chamber running through the body. It’s a simple but clever idea: a hollow section you can load with whatever you want to “fine-tune” the lure for your conditions.

Sean’s guide explains it perfectly, but here’s the gist in plain English:

• Scent – squeeze in some scent gel to add extra attraction for bass, pollack or any predatory fish.
• Rattle – slip in a glass or plastic rattle to add sound and vibration.
• Weight – insert a small spiked weight at the front, middle or back to adjust casting distance, swimming depth or descent rate.
• Mix – you can even use all of the above at once. Some anglers add a tiny glow stick for night sessions. What a great idea.

It’s like having one lure that can be four or five different lures, depending on how you set it up. I love the flexibility.

Rigging Options

The Belly Bite guide shows several ways to rig these lures, so you’re not stuck with one style:

• Weedless (weighted or unweighted) – great for snaggy ground or shallow weedy areas where bass hide.
• Jigheads (weedless & non-weedless) – perfect for open water or when you want a classic jigging presentation.
• Cheb & cone weights – for anglers who like to swap weights quickly and adjust on the fly.

Because the body is supersoft, it slides neatly onto hooks or jigheads and sits straight without tearing. That’s important when you’re changing rigs a lot on a session.

Why They Could Be a Game-Changer

Most soft lures are fixed in how they swim. You pick one with a certain weight and tail action, and that’s it. With Belly Bite Lures, you can tweak not only the external rig but also what’s going on inside.

Need a slow sink with a strong scent for a quiet estuary? Fill the chamber with gel and no weight.
Want to punch out further into a surf beach with a faster drop? Add a front weight.
Fishing at night? Pop in a glow stick and a rattle.

It puts control back in the angler’s hands.

My Plan for Tonight

I’m heading out tonight to give these a proper test. I’ll start by fishing them exactly how I’d normally fish my favourite soft plastics, so I’ve got a fair comparison. Then I’ll start experimenting with the chamber – scent, rattle, weight – to see how each tweak changes the action and (hopefully) the bites.

I’ll be looking at:

• Casting distance – do they really fly as far as they feel in the hand?
• Swim action – tail kick, body roll, how they behave on a straight retrieve vs a twitch.
• Hook-up ratio – soft lures are great, but only if the fish stay on once they bite.
• Versatility – how easy it is to switch rigs and chamber contents mid-session.

And of course, the main question: will the bass like them?

Designed, Developed and Handmade in the UK

Another thing I respect is that these aren’t generic imports with a new name slapped on. Sean has done the hard work – designing, testing, tweaking, and producing them right here in the UK. That means the colours, sizes and actions are built around our conditions, not some far-off reef or lake.

For UK lure anglers, that’s a big plus. It’s also nice to support a fellow angler who’s putting his heart into something new.

Tips for Getting the Most Out of Belly Bite Lures

Even before I’ve fished them, a few tips jump out from the guide:

1. Always add scent – Sean recommends filling the chamber with a scent gel as standard. Predatory fish like our bass love to hunt with their noses as much as their eyes.
2. Play with weight position – front weighting will make it dive nose first and cast further; rear weighting can give a slower flutter on the drop.
3. Use rattles in coloured water – extra sound helps fish find the lure when visibility is poor.
4. Keep spare inserts handy – have a few weights, rattles or glow sticks ready in your bag so you can switch quickly.

These small changes could make a big difference on the day.

Early Verdict

Only had the one session and these lures tick a lot of boxes. Good build quality, smart design, flexibility and made for our waters. More importantly, Steve Wood and I both had fish on these amazing lures when the conditions were pretty tough. Night-time and fairly murky water, these lures still produced.

If they perform as well as they look, they could easily become a go-to lure for bass anglers who like to experiment.

Where to Find Them

The Belly Bite Lures are available through Sean’s social media pages. Just message him to put in your order, you won’t be disappointed.

I’ll update this article after tonight’s session with the real-world results. Watch this space – I’m genuinely excited to see how they do.